How many websites do you need? One for each product? Where does your blog and squeeze page fit in?
Just some of the questions answered here. Click PLAY Below:
Was this helpful? As always all views positive, negative, indifferent are welcome – please do drop a quick message below in the comments section 🙂 All the best, Rob.
Thanks Rob,good information as usual.I am still trying to build my site and have a lot more to do.
Hi Ronnie,
Thanks for your message 🙂 I think a site is always work in progress, I never seem to be completely satisfied with mine! Hope this information helps you going forward.
All the best, Rob.
Hi Rob!
I thought this post was a perfect example of what I love about all of your work. I am a rank Boomer-Beginner-lost-in-cyberspace newbie so I really appreciate your consistent sensitivity to the issue of information overload. I bought another product and it was like having a dump truck back up and bury me in unrelated and unorganized programs. Everyone complained but we were just directed to the forum – blind leading the blind – or the assistant sent us a sorry about that email. All your stuff is downloadable which I particularly appreciate b/c I am plagued with buffering issues. Also when I had a technical problem you jumped right on it the same day. U da Man Rob!
Rocky
Hi Rocky,
That’s very kind of you, I try my best so it’s nice to hear that 🙂
Thanks for your comment.
All the best, Rob.
Hi Rob,
One thing that puts you ahead of everyone in online marketing I have come across with is your natural and kind way of sharing very helpful idea freely in a very easy-to-follow style.
This video is very, very helpful, well done and thanks for this dispensation.
Alexander
You are very kind Alexander, I really appreciate that, thank you 🙂
Cheers, Rob.
Hi Rob,
I do appreciate the great free content you provide and the effort it takes to produce it. But I just don’t have time to sit through a 20+ minute video. I can read much faster than I listen and if the post is in text, I can scan for the information I’m really after. With video, I’m at the mercy of the person speaking and if the pace is slow, it’s tedious.
I may be in the minority, but unless it’s a short tutorial video that absolutely requires me to view a specific process, I’ve made it a resolution to not sit through videos to get information when text will do just fine. Your post headline today got me to click through to your blog, but I only got through the first minute of your video before I clicked the stop button. Too bad… sounds like it might have been interesting, but I’m not willing to give up that much of my time for the info.
William
William
Hi William, Did you know you can speed up YouTube videos by clicking the gear/cog button at the bottom right and adjusting the speed? There are also some free tools online that help speed them up even more. I do a lot of written content as well but in this case a video was the appropriate option. That said, I do understand the time issue though so thanks for the feedback 🙂 Cheers, Rob
I totally agree with William on that one. I’d much rather read. I have hearing problems and most videos give me problems even with headphones.
Thanks for the feedback Gary – appreciated & noted 🙂
All the best, Rob.
View in youTube. Click more dots. Read Transcript. Done.
Thanks Greg – I forgot about that one 🙂 All the best, Rob.
I can empathize with feeling you do not have ‘the time’ to sit through a video, however it is a question of value, if you can’t discipline yourself to take in a short video then you are doomed to remain ignorant. It is a bit like those impatient people at University who say they don’t have the time to attend lectures to listen to some ‘boffin’ banging on for an hour-when you can scan the text-it is not the same and if you cannot make yourself more receptive you will continue to fail.It is all a state of mind thing-what would you do with the time anyway, make a cup of tea and ‘scan’ more text that you are not taking in!
Thanks for sharing your views Michael, appreciate your input here on the blog 🙂 Cheers, Rob.
I agree regarding this topic (text vs video) and although it’s possible to speed up the video, it can’t be done easily when using a smartphone.
I also can’t watch it in some places.
I would kindly suggest to Repurpose this content in other formats.
Thanks for the valuable input Rob
My pleasure Charles, you’re very welcome 🙂 Cheers, Rob.
What is the main tool you use for acquiring new leads and which type of page do you send them to on your site?
If you mean tool in terms of software then it’s Thrive Content Builder. New leads get added primarily through sales pages and to a lesser degree via sales pages.
Rob 🙂
To rephrase, I mean traffic method to page type. Example, facebook ads to content page, or affiliates driving traffic to your sales page.
Affiliates!
Very good Rob. Helpful and well explained as usual. There were certainly a couple of points that I hadn’t thought about.
Thanks Ian, great to hear and appreciate you taking the time to share your thoughts 🙂
Cheers, Rob
Many thanks Rob, a great deal of value as always, very straight forward and to the point I have just began to build my blog and this was very useful indeed
I have the thrive content builder plugin and its a great page builder
Many thanks for this video training
Barry
Excellent Barry, glad this came at the right time for you.
Thanks for your comment and best wishes on the blog built out 🙂
All the best – Rob.
Thanks Rob. Really enjoyed your clear and practical input.
Greatly appreciated.
Hi Geoff,
Thanks for your comment, that’s great to hear and glad you found it helpful 🙂
Cheers, Rob.
Hi Rob
As always excellent info. You give away stuff that others would love to create and happily sell.personally I’m just going through this exact same process, so it’s really helpful to understand the process.
Cheers
Mike
Thanks Mike, appreciate that. Good to see you here on the blog, thanks for stopping by 🙂 Rob.
Good Job Rob!
That video did shed some light on the subject of website pages and niches.
I like your style and way of doing things.
Talk soon,
Bryan
Cheers Bryan, thanks for that and great to see you here on the blog 🙂
Cheers, Rob.
I have set up a different domain for a blog, sales page membership and squeeze. Hosting costs me nothing as I pay for a multi site anyway only domain cost.
Guess I read the rule
s wrong
Do i get any advantage in links between sites instead of pages? coachhanley.com
For a monthembership i use Nanacast but am unsure how good it is and is expensive
at $90 a month.
and last of all Facebook page , you did not mention this?
Love the training and have got lots out of it, more than i have in a year of trying on my own lol
Hi Peter,
Thanks for your comment and great to hear you’ve found this useful!
You’re set up sound fine to me. Yes you have more domain costs and it’s not what I explained in the video but again will your customers and subscribers care? Absolutely not so really neither should you.
To my knowledge there is now additional value from links between sites instead of pages. I wouldn’t concern yourself with SEO, just create content with people in mind.
For a Facebook page, well that has to stay on Facebook – not sure there are many options here.
All the best, Rob.
Hi Rob… Once again you have put together a clear and concise educational video that was well presented. Thanks for sharing your thoughtful insights which I, and no doubt others, would find invaluable in their quest to achieve their dreams and aspirations.
warm regards…
You are very kind Roy, thanks for that 🙂
All the best, Rob.
Thanks Rob for these down to earth insights and encouragement. Have played around with online marketing a bit. Now ready to start the process but really not sure about which niche to begin with. Have quite a few interests. Thanks again. Joseph
Hi Joseph,
My pleasure and thanks for your comment 🙂
It’s a very exciting journey you’re embarking on so do enjoy that and remember tenacity and patience always win in the long run!
Cheers, Rob.
Hi Rob,
I don’t think many others have explained the different types of web pages so clearly. I know it was certainly a hurdle for me to try and get my head around these differences. Sometimes it is a basic technical issue like this can really stump some one starting out.
Many thanks for sharing your knowledge.
Cheers
Alison
Hi Alison, Great to hear it helped, thanks for letting me know 🙂 All the best, Rob.
I have to say that I agree with William and Gary. I didn’t know about the speed controls, I must admit, but I can sure read at least twice as fast as it takes most people to speak. Not only that, some videos don’t even show you the length which is very frustrating (the sales pitches that begin with “in this short video” or “in the next few minutes” and then go on for 40 minutes!).
Hi Peter, yes those videos without the controls and be a bit of a turn off. Good to hear your views 🙂 Cheers, Rob.
Hi Rob
I share the sentiments of those who have responded. You set a good example to newbies and more experienced online marketers, no matter what niche you’re in, of how to go about providing helpful information to your followers and so building trusting relationships and a good solid email list. Thanks for caring and sharing your knowledge and experiences and in so doing making our paths a lot less bumpy.
Regards
Alexander
Thank you Alexander, glad this proved helpful and appreciate your kind words 🙂 You’re absolutely right on the email list too- wise words.
Cheers, Rob.
You walk your talk !
you say so when someone gives real value, do you ? (hope so)
Thank you for this information, it helped a lot
Marion
Really clear, thanks Rob. I love spybar, bought it ages ago, but it has stopped working since I upgraded my Mac operating system to El Capitan!
Hi Jane, A reinstall should do the trick. It’s compatible with the latest Chrome and Firefox versions. Give it a go at http://www.wpspybar.com/wp-login.php and drop me an email if you hit any issues – shouldn’t be a problem 🙂 cheers, Rob.
Hi Rob interesting point made above by the people who are prepared to read content but not willing to watch a video.
It is a well known fact in training delivery that humans take in info best in one of 5 different methods. I’ll try not to bore you with stats but being a visual learner (eg from video/imagery) suits about 35% of population. The current trend to deliver info via video is going to appeal to that 35%. That said 65% of market may well choose to remain uninformed simply because their brain cannot absorb the info in the form of video/imagery as easily. They will have to impart much greater time/effort to complete the learning process. As most of us are short on time it becomes easier for those individuals to avoid/boycott information opportunities presented to them in a (for them) challenging format. Just another facet of the human brain that us marketers might want to take note of 😊
Hi Si, Very interesting thanks for posting this, a few things to think about there 🙂 All the best, Rob.
Hi Rob,
Does this mean privacy policy, terms of use, affiliate disclosure etc aren’t necessary anymore?
Jin
Hi Jin,
Not at all, it’s always a good idea to include those. The 4 pages in the video aren’t the only ones you’ll ever have, you’ll probably have a lot of others too. But they are the 4 very important ones that you really do need if you want to build a serious business online.
Cheers, Rob.
Hi Rob,
I’d heard that if a website is on WordPress, the download page should be a .html page not .php. Is this correct?
John
Thanks for your question John. I have no idea at all about this I’m afraid! I really don’t know much about the difference between .html and .php. Probably a question for a technical person.
All the best, Rob.
Many thanks Rob. This was really helpful. I have yet to set up my blogs/sites but this information will save me a lot of time.
Brilliant Patricia, thanks for letting me know and enjoy setting up the sites! Cheers, Rob.
Hi Rob,
I build my sites using WordPress and I am never really sure whether to build the main page of the site using a page or a post.
I guess for some of my sites I am looking for results in Google searches. Is it more preferable to build the site around posts or pages ?
What is the difference?
Thanks
Thanks Keith, great question.
In terms of Google I just ignore it and I think SEO is effectively dead. So I can’t really comment in terms of that.
However, for the main “HQ” website shown in the video I would just go with your blog posts. Some people will argue you need a page showing a welcome screen with testimonials and so on. For a product based site or a local business site I might do that but in most direct response businesses that sell digital products I believe the list of blog posts gives new visitors more of a feel for what you’re about. Just my opinion, this is debatable and no doubt many people will will disagree!
Cheers, Rob.
I’m a text person also. I love being able to print it out, read it and add notes in the margins or underline bits that I think are important and savour all the words.. . .”if you can’t discipline yourself to take in a short video then you are doomed to remain ignorant” sorry, I can’t agree with that. To me videos are for all the people that can’t follow the written word; who can barely pronounce the longer words. The written word allows one to mentally roll the words through the brain savouring each and everyone, getting the feel of what the author is trying to tell us. If you don’t read then there is no way to explain our love or words. Its the first thing we learn, after writing. Then we are led into the wonderful world of words where every syllable is carefully chosen to enhance the prose. Every comma, semi-colon, period, question or exclamation mark tells what the author is experiencing and expressing for us. Oh! No! A reader will NEVER be ignorant. Every word that is read, enters the brain and is never forgotten. A picture may be worth a thousand word but it doesn’t impart, to the viewer, what the humble word can express.
Just as a final insert. . .how many people took notes?
Thanks for your input Lea, great to see you here on the blog 🙂 Cheers, Rob.
Thanks Rob,
Great post, clear and excellent value information…as always!
Cheers,
Marie
Hi Rob
Could you just expand a little on securing product downloads please. I know marketerschoice for example have a timeout on the download link but I don’t want to go down that route. Is there a WP plugin or other software than can secure downloads?
Best wishes
Neil
Hi Neil, Yes, there are lots of plugins. When I do secure download areas I use Wishlist Member. There are also plugins like S3FlowShield which works nicely with Amazon S3. Stacks more if you search around too. The only thing I’d say is that I can’t tell you the amount of people I’ve seen spending weeks even months of their time trying to find the right plugins and systems to manage their product. In the meantime, someone else has created a product, got it out to market, made money and built a buyers list. You can use every plugin available and your content will still get ripped off (if it’s good!). So yes use a plugin if you wish but don’t let it delay you getting to market. Cheers, Rob.
ROB ! The timing of this video is PERFECT. I was just at the Easy way to Email Riches event in London, and am on the cusp of starting- but I have always been confused about the various pages on a blog, and especially if I need loads of different domain names for various products etc.
Now I know what to do, and what to stop worrying about!! Thank you so much!
I’ve shared this with many friends, as it’s pretty much invaluable information.
Hi Simon,
Brilliant! I hope you enjoyed the event and great to hear the timing worked well for you here.
Appreciate you sharing it too, thanks 🙂
Rob
This is a very good overview of the process involved in building a profitable business, thanks for sharing Rob.
After spending over 10 years watching lots of people try very hard and fail at this process, I’ve found the biggest problem is people have no idea how to come up with a sales page that converts.
If you want to get affiliates to promote your product, you must have a page that converts at least as well as your competitors, preferably better. The best converting offers can make thousands a day, the others starve…
To get a page that converts is for most people an insurmountable problem because they have no clue how to write sales copy, and they run out of money and time trying to test stuff before they can come up with a page that sells.
That’s where the whole ‘create your own product and use affiliates to drive traffic, system falls apart for 99% of people, and I’ve never seen anyone come up with an inexpensive way around this that actually works for most people.
You can probably buy PLR with a pre-written sales letter, but the market quickly gets flooded with similar products selling at lower and lower prices as people kill each other to sell their product and then that stops working too.
I guess that’s why so many people go back to promoting affiliate products, and only make a fraction of the money the product owners do.
Would be nice if there was an easy solution to this, but I’m yet to find it…
Cheers
Rocky
Hi Rocky,
Thanks for your comment – you make an excellent point here.
I don’t really think there are any magic button solutions when it comes to creating sales pages. But there are a LOT of shortcuts… As I mention in the video it is a lot easier than most people think. You just need to take some time to learn about how they are constructed, the building blocks and components that go into them and how all that fits together. The issue really is that too many people are put off and think it’s too hard so they never learn.
We cover a fair bit of this in the GHG members area (shameless plug!) but of course you can learn a lot also through Google and Youtube. In terms of the latter here is a video (which although I don’t agree with everything) offers some very powerful insights: https://www.youtube.com/watch?v=CFmOuJvitrU
Thanks again for your comment 🙂
Rob
Anything sent by you is great, whatever format, it moves me ahead.
Thats my only concern. I’m going thru your EPI program now and
know I’m learning from one of the best. Am humbled just to have that privilege.
Sarah S. I trust emphatically, and now via her, Rob Cornish as well.
Thanks for the continueing constructive info.
I’m keeping myself stuck in one thing (EPI) right now, but will definitely be getting back to reviewing everything else you’ve sent in its time.
Blogging is definitely another income stream of interest. Much appreciated.
Incidentally, there are many newbies who have watched the IM world for awhile and have gain enough knowledge along the way to know when things come together in the right way and the holes are filled correctly, and also who get so tired and worn down via these Gurus who are not complete and authentic in their teachings.
Just continually insulting our intelligence.
Thanks for the respect of your authenticity.
You are a breath of fresh air Rob.
You are very kind David! Thanks very much and very pleased to hear you’re finding the content useful. Keep enjoying the learning curve (that’s the real secret in the business I think) and use the customer support when you have questions, glad to help as and when I can 🙂
All the best, Rob.
I found it very useful Rob, perfectly pitched for me as a newbie. The video format sometimes doesn’t suit me if I want to read but it’s great for demonstrating what you are talking about. Thanks!
Thanks Emma! Great to hear from you and appreciate you taking the time to comment 🙂
Cheers, Rob.
Many thanks for this Rob. Very informative and coherent. Does this model only apply to marketeers selling information products? My business is fine arts and antiques. I have a word press basic site (still in progress!!!) but may just use something like shopify as I need a shopping facility. Are you keeping this video on your website as I notice some of them disappear?
Lisa
Hi Lisa,
Thanks for commenting 🙂
1. Yes, this video is really about selling digital products (information or software products). Physical product & eCommerce businesses tend to have a slightly different structure. But there are still elements of the strategies and tactics that you might like to borrow of course.
2. Yes, this video is here indefinitely. Sometimes I run short term offers etc where they disappear but everything in the main blog is permanent.
All the best, Rob.
Thank you Rob for a clear picture of the web site construct. I suppose it is all about marketing own products. Is there any difference with marketing affiliate products? No remarks on “about us” page and “legal” pages?
Hi Gabriel,
Thanks for your thoughts on this 🙂
1. It depends how you want to promote affiliate products. The best way is still to build your list with your squeeze and sales pages then recommend products to your subscribers. So in this case I’d still go with these pages.
2. The video shows 4 pages that are really important for scaling your business to a large size. But of course there are many other pages as well you can have, including About, Legals and others. In other words this is not saying you ONLY need 4 pages, just that these 4 pages are really important.
Hope this helps Gabriel 🙂
Cheers, Rob.
Hi Rob,
Thanks for the info.
Great actionable info, clearly stated without any hype.
Have you tested various squeeze pages ? Which ones work best?
Cheers.
Chris
Glad you enjoyed this Chris, appreciate your feedback.
Yes, I’ve tested a lot of squeeze pages – here’s an old post that you might find interesting: https://www.gainhigherground.com/split-testing-testing-1-2-3/
You really need to test yourself to find out the best ones because it depends upon the situation. I can’t give you a perfect example apart from saying the usual things like you need a great headline, images, call to action, offer etc.
Hopefully the post I’ve link to above will help to get started though!
Cheers, Rob.