product launchesThe experience of creating and launching your first product online can be tricky to say the least.

In fact, some people fail to sell any units at all.

However, the failures are nearly always for good reason. Either the product is poorly researched or, more commonly, the marketing is just weak.

After successfully launching several products myself I am now working on another launch (watch this space ;-))

I’ve come to the conclusion that there is very much a formula for success. I honestly believe that if you follow it religiously and to the best of your ability then you have a 90%+ chance of success, if not higher.

So, here it is my “Ultimate 5 Step Product Launch Checklist” for you:

Step 1: Research Your Product

The first rule is you must have a product that people want.

So go out into the market and find the products in your niche that are already selling well. Purchase a few of them and tear them apart. Write down the features you like and don’t like.

Take the best aspects of what you find, put them together with your own ideas and spec out your new product.

Step 2: Create Your Product

Put some time aside for this. “Chunk” it down (see previous post here) and build your product.

Repurpose your content by getting audios transcribed, creating PDFs of the powerpoint presentations you use in videos and make checklists which summarize the information in your reports.

Step 3: Create Your Product Website

Register a domain for your product:

For all my products I now use WordPress loaded with OptimizePress and Wishlist Member to control customer access.

So install these on your website.

Here is what you need on your site:

a) Sales Page

You’ll usually want your sales page on your main domain e.g., at Use the premade sales templates in OptimizePress to create it.

Find at least 5 of the sales pages for the products you researched in Step 1 and tear them apart. Write down all the aspects that catch your eye. Insert some nice graphics from BigStock and tell a story about the product.


Dispense with the long sales letter and just create a Powerpoint screencast video using Camtasia.

b) Members Area

This should be protected from public access (using your Wishlist Member plugin) and create pages for:

Login Page
Wishlist Member will automatically create one of these for you at

Actually this will be a public page of course so people who aren’t logged in can do so.

Download Page
Have this at or This is where your customers will be able to access what they have purchased.

If you like you can add additional pages on a dropdown menu as I demonstrated in my last post here – see the video at 7 mins, 30 seconds.

Bonus Page
Bonuses are a GREAT way of increasing value to your customers.

A bonus should take you no more than 15% of the time that you spent creating the main product. Keep it nice and simple but something that people will find useful.

Put this at


This is essential! Customers should be able to contact you with any question they have whether it’s for billing, members access or content related.

You can either just put your email address ( which you can create in your hosting C-Panel) or use some helpdesk software. You’ll find free helpdesk software if you search Google.

c) Affiliate Tools or

This is something that I have been working on in the last few days for my new product. It’s great to have other people promote your products and naturally, you want to make it as easy for them as possible.

So your Affiliate Tools page should have details of how to sign up to get affiliate links (see next step) and also sample “swipe” emails that they can copy and paste to send out to their list.

If you want to go further then great! Why not get some banners created on that affiliate can place on their blog to promote your product?

Step 4: List Your Product On An Affiliate Networks

Now we’re getting to the all important marketing side.

Remember there is a big graveyard out there online for products that haven’t sold a single copy – so marketing and promotion is absolutely essential for success!

Depending upon your product I recommend listing it on either JVZoo, Warrior Plus or Clickbank.

If it’s your first time I highly recommend JVZoo as it’s free to list your product and affiliates will get instant commission via PayPal which is a BIG compelling reason for them to promote!

Also, these affiliate networks will let you integrate your autoresponder which obviously is crucial as this means all customers will be put onto your list.

Step 5: Recruit Affiliates

Many people think that the listing your product on an affiliate network is enough to get affiliates sending traffic.

In some cases it is: A couple of months ago I listed one of my products on JVZoo (which took about 15 minutes) and did NOTHING else. The result has been 3,237 visitors and 173 sales, ALL driven by affiliates.

But PLEASE don’t rely on this. I just wanted to test it and see what would happen and maybe I was lucky that time!

You must do your best to get affiliates onboard and promote your product. The great news is this is a lot easier to do than you might imagine AND you can do it sat in front of your computer without having to speak to anyone (although “networking” does help obviously)!

The first thing you need is to create a spreadsheet and build a list of potential affiliates:

  • Steal your competitors’ affiliates by seeking them out in Google
  • Find existing affiliates who are active on eZine articles
  • Get the contact details of high profile bloggers in your niche
  • Find YouTube videos related to your product’s subject matter that don’t have any links in the comments
  • Email newsletters/Ezines

Add all of the contact details to your spreadsheet and create a standard email which tells them about your product and the commission you are offering.

And don’t forget to follow up a week or so later!

This is immensely powerful and is exactly what I do. If you are a GHG Member then check out the live training session we did a few weeks ago on which contains all the juicy strategies.


Launching a product is exciting and fun. YES IT IS!

Follow the steps above for a 90%+ success rate.

It’s a brilliant feeling to have created something from nothing that genuinely helps people AND you get paid for it too!

And that’s one of the many reasons I love this business 🙂

I hope this helped you? If so, all I ask in return is please Like, Tweet and spread the word. Do let me know of any questions and comments below as well….