how I doubled my conversionsIf you’ve followed me for any length of time then you’ll know that I’m a huge believer in building an email list of subscribers.

Of course, there are many other ways to make money online aside from building a list. For example, advertising and e-commerce.

In fact, I have an old niche website that I built in 2010 that still to this day generates a (very!) small amount of passive income from both Amazon’s affiliate program and Adsense (that is, where you place Google ads on your website and get paid when somebody clicks on them).

This said, I believe that in the vast majority of niches taking the trouble to build a list and develop trust with your subscribers is extremely powerful and the best way forward.

This discussion could go on for several blog posts but what I would really like to share with you today is how I recently managed to more than double my opt conversions here at Gain Higher Ground.

To be clear, when I say “opt in conversions” I mean the percentage of visitors to the website who enter their name and email address in the form to the right of this post.

So if you get 100 visitors and 3 people sign up then your opt in conversion rate is 3%.

Simple enough, huh?

How I Doubled My Opt In Conversions

In short, I changed my opt in form….

Spot The Difference Web Forms

Up until one month ago my opt in form looked like the one of the left. Now, as you can see, it looks like the one of the right!

Email Opt In Conversions More Than DoubledThe result of this has been to increase opt in conversions from 5.4% to 11.3%.

Now I don’t believe that 11.3% is really as good as it could be but it’s still a vast improvement and obviously I’m very happy! 🙂

I suspect closer to 15% would be considered “very good” or “excellent” for a sign up form placed on the sidebar of a blog. Actually, if you’ve got a view on this I’d love to hear from you in the comments section below!

But WHY has this occurred?

As you can see are small differences in copy and design of the two forms, but the big change is clearly the addition of my eBook, “101 Profitable Niches Analyzed – And How To Make Money From Them”.

Personally, I think this has made the majority of the difference to conversions.

I say this because elsewhere on this site there is a pure squeeze page with a video introduction from yours truly and over a similar period the opt in rate has risen from 60.5% to 85.9% (shown above) as a result of the addition of the “101 Profitable Niches” eBook.

Obviously, the sign up rates on this page are much higher because it’s a pure squeeze page and there are less “distractions” on that page. Also, I send people to that page from various traffic strategies that I’m working on including guest posting and contributing content to other marketers’ newsletters. This means the traffic arriving at that page is already “warm” compared to the main blog where people often arrive from Google.

If I’m right then I think this is VERY interesting and raises some more points about the increase in conversions I’ve personally experienced and especially on the appeal of eBooks verses videos.

I would say:

1. A book, albeit an electronic book, still has massive authority. Despite having created nearly 200 tutorial videos this year, my mum was still the most impressed when she saw the 3D eCover for “101 Niches Analyzed”!!!

2. Although I’m a massive fan of videos, they do have drawbacks. In particular you can’t really “skim view” them like you can skim read a book. This makes it very difficult to consume videos if time is very short.

3. You can “own” a book. Even with eBooks, you can print them out. Whereas videos are really just kind of “virtual”, even if you actually download them from the internet to your computer.

Of course, maybe I’m completely wrong on this and the increase in opt ins is purely down to the removal of my face from the web form?!! 😮

Anyway, those are my theories but I’d really love to hear your thoughts on this: What do you think the explanation is for the doubling of conversions?

If you’ve got a theory or any other views on eBooks verses videos, I’d love to hear so please do drop a quick comment below!