“Sell customers what they want and give them what they need” is a phrase that I’m sure you’ve heard many times.
But it’s still a fantastic guide to use in your business.
Here’s a little “trick” to do the first part (i..e, find out what your clients and customers want).
Click PLAY below and I’ll walk you through it:
Did you find this useful? I’d love to hear thoughts below. Good / Bad / Indifferent… As usual, all comments welcome! Cheers, Rob.
Great content Rob. Very helpful for anyone marketing to a niche market. Will definitely put into use.
Thank you Peter – glad you found it helpful 🙂
Great Video and very useful tip. Much appreciated!!!
Thanks for letting me know Paul!
Nice content Rob, you always mix valuable content with promotions.
I try Richard! Thanks for your comment 🙂
Hi Rob. Can you suggest what I am doing wrong please? I search for my specific subject and a list of videos comes up but when I click on the channel it does not allow me to ‘sort by’. Am I missing something?
I’m not sure about this Shirley, maybe check you definitely on the “videos” page. The drop down option is on the right hand side and maybe is labelled differently for you. Or try a different browser perhaps? Sorry I can’t be more helpful!
Hi. On my browser on the “videos” page, on the right hand side it has the drop down box “date added”. If you click on that you have the options of ‘newest’, ‘oldest’ and ‘most popular’. So if you have a ‘date added’ option, try clicking on that.
Hi Shirley.
I think you may have missed one step. When you click on the actual channel it takes you to the HOME page.
You then need to click on the VIDEO tab next one along.
You will then see the SORT BY drop-down on the top right.
Hope this helps.
Rob, this is a fantastic post.
As someone building a video marketing business with a target market of local business owners, you have highlighted a number of specific points that are pure gold.
The initial challenge for most business owners is that they don’t know who their target market is. Your video covers that.
Then, they complain that they don’t know what information to provide for their target market. Your video covers that, too.
Then, they complain that there’s too much competition. Your video covers that because within each of those channels you showed, virtually all of the individual videos (or certainly a small collection of them) can be niche markets and niche subjects themselves.
As an aside, you may well have noticed that in nearly every case, those channels were set out in an organised manner, and that the individual videos had strong thumbnail images.
Coupled with the importance of having great titles you highlighted, these are all the ingredients that help towards making a YouTube channel and each video a success.
With a video like yours showing a viable short-cut to finding out what clients want, I’m sure a lot of people/business owners will be very grateful.
All the best,
Jeff
Very insightful Jeff, thanks for taking the time to type such a valuable contribution. Appreciate your kind words too, thank you.
Excellent Rob. Very useful information and much appreciated. Thanks.
My pleasure Mike, thanks for commenting 🙂
Very useful information Rob. Look forward to trying this soon.
That’s great to hear Colin, I hope you find it useful 🙂
Hi Rob, hope you are well, another excellent video.
I agree I am looking at YouTube every day now!
Clicking on the Channel and sorting by popularity, wow what a brilliant idea.
11 million views in a year! You just wouldn’t believe it would you?
Thanks again Rob, Cheers David.
Thanks for the feedback David. I hope it comes in handy for you 🙂
Really good, short and to the point, massive results with minimum effort
Barry
You’ve summed up my general approach Barry! If we can get more for less then that’s always a good thing. Thanks for sharing your thoughts.
Thanks for the lesson Rob, simple strategy when you think about it, ‘clearing the trees so you can see the wood’ your post informative as always, nice one!
Exactly Bob, you hit the nail on the head. Thanks for your thoughts and glad it was helpful for you!
Very useful tip – another gem from Rob!
Thanks.
Thank you Mekhola, thanks for dropping a comment here on the blog 🙂
Hi, Rob, Really great content. Thank you
It’s a pleasure Vic, thanks for the feedback 🙂
Great info and pointers Rob. Will definitely be using these techniques.
Great to hear that Win, thanks for posting 🙂
I like your train of thought Rob, certainly helps to drills down quickly on popular tropics within a subjects. Thanks for sharing.
Thank you John, appreciate you posting your thoughts.
Hi Rob, many thanks for this it’s something I would never have thought about so I’m going to adopt this tactic.
Cheers buddy
Thank you Rob, for those great tips.
You’re welcome Lio, glad it was helpful for you.
Great video Rob! This was very helpful!
Thanks Dave 🙂
This is a great video Rob. I’ll be using this technique from now on.
Excellent Peter, great to hear!
Another very valuable insight. In our modern world video is probably the go-to source for many people, who because of their busy lifestyles have very little time to read and of course, the video is able to be consumed on the go, which for many is a way to save time.
Having the ability to sort the video’s by popularity is another key feature that takes a huge amount of work out of the process of research.
As youtube gives the number of views on each video this is a really valuable search method, which I must admit I would not have thought about using. We all know that the evidence is critical when working out our next move, so this is a real gem of a technique.
Thank you, Rob
Thank you Graham, good to get your take on this.
Morning Rob.
All that keyword research goes in the bin now!
This is all you need to do to find what people want.
Then just a bit more work on brainstorming ideas and you have your starting point.
Great info……. as per normal from you!
Cheers for the great insight……….. keeep em comming 🙂
I’ll try Steve! Thanks for your comment 🙂
Very useful and good idea!
Thank you, Rob
It’s a pleasure Wolf, thanks for your feedback 🙂
Hi Rob,
Great video, will certainly help with my Nano Product Research.
As always you over deliver! Thanks,
Absolutely Rose, it’s great for that!
Another gem Rob 🙂 perfect timing for me as I am busy preparing a launch to capture the new years resolutioners looking to make another income in 2019.
Will definitley help me fine tune what I am working on and such a simple idea.
Excellent to hear that Gordon, best wishes for the new project – exciting stuff!
Rob
Absolutely brilliant as always!
This is a bit time saver for researching a target market and drilling down and finding out what people are actually searching for.
Thank you
Thanks you your feedback Philip, glad you found it useful 🙂
Hi Rob
Just been reading some of the previous comments and the sum of the responses.
Not much I can add, it already been said.
Very helpful for the research aspect of product creation.
Thanks again, very useful.
Great to know it was useful for you Gerald, thank you for posting to let me know 🙂
Hi Rob, although I don’t have a business (at present) I can appreciate what a useful tool this could be! Great information, as always!
Patrick
Thank you Patrick 🙂
Hi Rob thanks for the video, what a great way to research and get a load of idea’s
Thanks for sharing
Philip
It’s a pleasure Philip, thanks for letting me know it was helpful 🙂
Hi Rob
Thanks for this very helpful video. As always it has sparked off an “ah-ha” moment for me and given me lots of ideas for building my business.
Thanks again
David
That’s good to hear David, terrific! Thanks for you feedback.
Hi Rob… Haven’t heard from you for awhile…and trust all is good with yourself and the family. Once again you are the Farmer who has unearthed that “diamond” within a “clod of earth in the field”… sitting right “under our nose”… but undiscovered by the reader.
A real example as to why… one needs an “down to earth” Mentor.
Well done my friend… and I can see many opportunities via which your suggested method can be used for research and setting up Membership programs, Landing Pages, etc.,
Well Done!
Thank you Roy, you’re very kind and glad you found it useful 🙂
Spot on Rob – Cracking hack!
Thank you Paul!
Thanks, Rob very useful info. Please keep sending other useful tips.
thanks again
Stuart
Thank you Stuart, glad it was useful to you.
some highly practical insights here Rob, it has been a while since i looked at your site and it is good to see you are very active. always good quality information in my opinion
Welcome back Michael! Thank you for your words and glad this proved helpful to you 🙂
Great tip! Find out what the market is looking for, or help them solve a problem, to get more eyes on your content. Thank you Rob!
Thank you John, appreciate your feedback 🙂