Nostalgia, Kickstarter & Creating A Tribe…

Recently, I experienced one of the most powerful human emotions… Nostalgia It came about when I discovered a project on Kickstarter which was raising funds to create a new version of a computer game called Elite which I used to love when I was a kid (on the BBC...

The Ultimate 5 Step Product Launch Checklist

The experience of creating and launching your first product online can be tricky to say the least. In fact, some people fail to sell any units at all. However, the failures are nearly always for good reason. Either the product is poorly researched or, more commonly,...

The Lazy Way To Product Creation (Evergreen Strategy)

If you’ve followed me online for while you’ll probably know that I’m a huge fan of interviewing experts. It’s one of the fastest and easiest ways to create a product online. Especially if you… …don’t consider yourself to be an expert in your niche....