What is the difference between a blog and a squeeze page? Do I need to have both? What are the pros and cons of each?
These are just some of the questions I’ve been getting.
In fact, there must be something in the water as in addition to these emails, the topic came up at my meetup group on Tuesday night here in London and again yesterday during our Gain Higher Ground live webinar!
It seems like a blog post on the subject is in order so here goes…!
Here is an example of one of my squeeze pages:
As you can see a squeeze page is a single webpage who’s only job is to encourage visitors to sign up for your email list.
Most squeeze pages just consist of a headline, a list of benefits that the visitor will get when they subscribe (such as a newsletter and a free gift) and an opt-in web form.
They don’t have to look especially pretty, they just need to convert well! Conversion rates obviously vary depending upon the type of traffic you send to the page, by niche and how good the copy on the page is.
But to give you an idea, the conversion on the squeeze page I’ve linked to above is currently around 60%. This means out of every 100 people that visit this page, on average 60 of them enter their name and email address and join my list.
Unlike squeeze pages, blogs have several different purposes.
However, to me the most important purpose of a blog is to act as a platform for building relationships with your subscribers.
As the internet’s landscape changes building trust with your subscribers is becoming more and more important and in the last few years blogs have become an excellent way of doing this for small business owners and larger corporate companies alike.
So whenever you write a blog post, email your subscribers with a link to it! Your blog is a great place you can bring all your subscribers together and give them the chance to interact…
The great thing about blogs is that you get many other benefits too:
1. Social Proof
When people comment on your blog, tweet or Like your posts this tells others that people are listening to you and what you have to say is valuable.
2. Google Traffic (SEO)
Google does not like squeeze pages (since they contain no content in themselves) so it’s highly unlikely that you’ll ever get Google sending you visitors to your squeeze page.
On the other hand Google LOVES blogs! Written posts, images and embedded YouTube videos all tell Google that you are making a valuable contribution to the internet. Over time, if you keep up your blogging you’ll find you’ll get more and more traffic from Google.
Although this process can take months, it’s lovely when it happens as the traffic is passive! To give you an example, I have a niche blog site that I literally have not updated or touched for at least 7 months and Google still sends me between 80-120 targeted visitors per day (not a great deal but remember this is 100% “hands free” traffic for me now). Please also note that you DO need to regularly update your blog before you earn the Big-G’s trust in this way.
Last but not least, blogs also provide a way for collecting names and email addresses just like squeeze pages do.
I think this is one point that gets people confused sometimes: Why bother with a separate squeeze page at all when you can just collect subscribers from your blog?
The answer to this question lies in the conversion rates…
Remember I mentioned that this page gets up to a 60% conversion rate? Well the form on the right hand side of this blog (scroll up to see) is EXACTLY the same offer yet it’s conversion rate is only around 9%.
The reason is because there are so many other distractions (good ones I hope!) such as the blog posts, navigation menu at the top and links to my membership site. Again the actual numbers will vary but this difference (i.e., blogs have lower conversions than squeeze pages) is somewhat of a “fundamental law” which holds true across all niches on the internet.
So, in a nutshell: Have a blog to build subscriber trust, Google LOVE, social proof and (some) optins. But also have a squeeze page to direct targeted traffic to absolutely maximise the growth in your email list.
Like I said, once people have signed up you can email them to send them back to your blog anyway!
Just like I did with this post 😉
Was this post useful for you? What are your thoughts and questions? Please drop a comment below and let me know…