Did you see the change?

Google has dropped the ads in the right hand side of their search results:

Google-Right-Hand-Side-Ads-ChangesAlso, the maximum number of ads at the top has increased from 3 to 4.

Q: Why?

A: Google says, amongst other things, that the right hand side ads weren’t clicked on much anyway plus it wants to make the search results the same on desktop, tablet and mobile.

Most searches now happen on the latter which obviously doesn’t have a right hand “ad rail” anyway.

Q: Good News or Bad?

A: This is where you have to laugh a bit.

Let’s take the opinions from just 2 very successful marketers in the last 24 hours:

Marketer A: “This is the ‘final nail in SEO’s coffin’ because less natural listings are visible at the top of the search results.”

Marketer B: “GREAT news for SEO – 4 ads at the top mean users have to scroll down to see the natural listings which are more trusted over the ads – so more clicks on pages in the lower ranking results.”

Different views but also different agendas because guess what …

‘A’ sells pay-per-click training and ‘B’ sells SEO training!

Now, I don’t like being cynical because it’s a terrible trait that stops you taking the leaps of faith necessary to make any kind of money from any kind of business.

But this is a classic example of why it’s important to always look at what people are TELLING you compared to what they are SELLING you.

Equally, it’s wise to only take advice from people making money from the same methods they are training you on.

For example, loads marketers sell training on pure affiliate marketing but they themselves make money from creating products and selling them using joint venture partners.

Completely different, so no wonder the customers rarely, if ever, get results.

What about the Google changes?

I suspect it’ll make very little difference although really, I have no idea at all.

Honestly, I don’t have a clue.

And I suspect most others, even Adwords experts don’t either.

But what I will predict though is a lot of information products showing how to make money out of it.

That’s already started and it’s been the same every single change Google has made (at least since I began online in 2010).

Some of it might be good, some bad.

I’m not trying to call people out here or say everything is a scam.

Far from it.

Rather, it’s simply worth taking your time, looking at how people are making money (rather than just what they are telling you) and comparing what they are telling you verses what they are selling you.

How do you think the Google changes will affect things? What about “hidden agendas” and conflicts of interest? I’ve love to hear from you below – ALL views welcome. Please LIKE/SHARE and drop a comment below to share your thoughts. Cheers, Rob 🙂