Please click PLAY on the video below to watch:
I’d love to hear comments, views and your thoughts โ please drop a comment below. All the best for 2017 ๐ Rob
Please click PLAY on the video below to watch:
I’d love to hear comments, views and your thoughts โ please drop a comment below. All the best for 2017 ๐ Rob
Thanks for this simple BUT really important tip Rob… I have been Very BUSY, doing internet stuff!
2017 is the year of change
Excellent Steve, thanks brilliant to hear. All the best for 2017, I wish you ever success. Cheers, Rob.
You hit the nail on the head there, Rob – yes, you need to learn the basics of how the techie stuff all works but the money doesn’t come along until you start selling stuff.
I started online in 2008 and found that initially my time was focused on building a blog, setting up an autoresponder, learning how domains and hosting worked etc. but it was only when I started marketing my first product that I started to earn money and get subscribers onto my list.
I don’t like the techie side of the business – I’d much rather spend my time writing a blog post or creating a tutorial video so I focus on the stuff I enjoy and which brings the money in and I pay others to do the techie stuff (they do a much better job than me anyway!)
All the best for 2017 to you and your readers!
Stuart Turnbull
Thank you Stuart. You’re experience sounds very similar to mine when I began. I think made others experience this too.
Appreciate you taking the time to share your thoughts and all the best for the year ahead ๐
Cheers, Rob.
Hi Rob,
I’ve fallen into the trap of trying to perfect everything before actually doing anything and never reaching the goal (still do but getting better!). The message I am getting here is to get the product out there with some marketing. Improve and add to to the marketing as you go rather than have the ‘perfect’ marketing plan in place first.
100% right Andrew. Nothing I’ve ever done is perfect or even close to it. Just get 80% of the way there then use customer feedback to improve things. Much easier, quicker and more effective.
Thanks for posting your comment ๐ Rob.
When you said it was something you mentioned at the Nano Products events I was trying to guess what you were going to say. Yes, concentrating on the message being sent (marketing) rather than on the vehicle, or the way, in which it is sent (Internet) certainly does make a vast difference. Provided it is acted upon; not just read about.
Learning about marketing can also lead to the shiny object syndrome that learning about the Internet often creates. Always learning, never achieving. The 40-minutes ‘trick/tactic’ asks for a result.
I’ve been learning about both Marketing and the Internet for years. It has only been when I have to produce a result to a deadline that I’ve ever moved forward with what I’ve learnt. Even when that deadline is only 40-minutes per day, and is part of a much bigger project, that is when the difference has been made.
This year I have two big projects under way. Both involve other people and therefore deadlines. This is going to be a great – Marketing – year.
Thanks for the reminder Rob.
Your Nano project influences have been a great help to me.
Wishing you all a fantastic year.
Tony Crofts
Wise words well put Tony. Thanks for sharing your thoughts and all the best for 2017, let’s make it happen!
Cheers, Rob.
Hi Rob.
Your message for 2017 is so perfectly on the money. Unfortunately, so many people don’t want to “sell.” The truth is, if you are not selling, you are not in business.
The internet is simply a tool to use in a variety if ways and that certainly includes being a sales tool. And marketing is much more than just selling..So the internet is a great “tool” to use for all the other parts of marketing as well. If people will just go check out the real scope of what marketing includes, it will likely be reveal what many of their business problems really are.
Thanks again for the freat insights.
You’ve put it very eloquently indeed Delbert. Thanks for sharing those words of wisdom, I know many readers will benefit from them.
Best of success for the year! Rob.
Thankyou opened my eyes, marketing is key…
Great stuff Ronnie, you’re spot on ๐
Cheers, Rob.
Happy New Year and thanks for this valuable thought Rob!
It’s a pleasure Paul and all the best for the year ahead.
Cheers, Rob.
Spot on Rob…
I fight with this also. Most of the time I forget about all those things I’m “supposed” to be doing, and when I’m in that zone amazing progress is made. Then there comes that nagging voice in the back of my head. Telling me I REALLY need to do those things, and traction is lost.
Like you, I don’t do resolutions as such.
What I prefer, is to make a conscious effort at improving on the things that do me the most harm.
This year my focus is on 2 things,
Marketing and Content Marketing…
Best wishes to you and your family for a healthy and prosperous Year!
Hi Stephen, Thanks for your comment and honesty. I think we’re all the same in this regard but it’s easy to forget for a newcomer when they look at ‘gurus’ who all appear to be doing things so perfectly and effortlessly. I like your approach on resolutions too.
Cheers, Rob
Happy New Year Rob, A few little “gems” in that video to start the New Year
Same to you Mike, glad you found the video useful ๐
Cheers, Rob.
Thanks Rob, spot on! , short and sweet too!
cheers, Andrew
Lovely, thanks Andrew and all the best fro 2017 ๐
Cheers, Rob.
It’s just too easy to get bogged down with all the internet jargon, as you explain only too well Rob.
After the Nano products meeeting many things seemed to drop into place….then Christmas came along. As good as it may be, it doesn’t half disrupt things and getting going again is quite a task, but I know the direction I have to take.
My project is well on it’s way, but the negative vibes are always in the wings waiting for that lapse of concentration.
Well not this time. It’s 2017, so let’s use it and harvest all that useful information we know and forget the dross.
Thanks for all that positive stuff Rob.
Best,
John
Excellent to hear John and well done. Make it count in 2017!
Cheers, Rob.
Dear Rob
Thank you very much for this brilliant New Years message.
Certainly an apt and timely reminder for myself and something that I’m now laser focused on!
Cheers
Philip
Thanks for your kind words Philip, Happy New Year to you ๐
cheers, Rob.
Hi
Happy New Year.
As stated in many of the comments very wise words indeed I to get bogged down in the internet side but I think it’s because I am afraid to go over the top and actually try to sell to anyone, but you are right I will never make a penny without marketing/making that sale.
I hope 2017 is a great year for one and all
You are not alone Andrew and thanks for making your comment – a lot of people will relate to that so very helpful.
All the best for the year ahead ๐
Cheers, Rob.
Thanks Rob for the wise truth. It will definitely illuminate those of us in darkness of this internet marketing thing!
We will follow your advice without fail.
Well said and done Rob!
Alexander
Well done Alexander, that’s always sensible ๐
Happy New Year and thanks for stopping by here at the blog!
Cheers, Rob.
I can’t get any sound track Rob. ??
It’s a YouTube video Tony and the audio is definitely fine. Try clicking through on the video to watch on YouTube, check the controls and your set up. Fingers crossed that’ll do the trick ๐
Cheers, Rob.
Hi and Happy New Year to all!
This video has really resonated with me Rob.
I can’t tell you the amount of time I’ve spent trying to get my website to look absolutely perfect..which of course is impossible as what’s perfect to me might not be to someone else.
Personally I find the technical stuff a lot easier than the actual marketing..I think like a lot of people I feel slightly awkward trying to sell to people. I feel a bit like Del Boy (minus the suitcase :D) It’s something I have to work on but as you said, marketing is a skill, and any skill can be learned. 2017 is going to be the year I make it happen!
Best of luck to everyone and have a happy and prosperous 2017
James
Thanks for this James, great comment there.
You aren’t alone. I remember spending hours and hours deciding which blog theme to use in my early days. We all go through it!
Provided you only sell genuine products then there’s nothing to fear in selling and marketing.
Best of success for 2017 – make it happen ๐
Cheers, Rob.
Spot on video Rob and it certainly resonated with me when you said it on 10th Dec at the Nano Event.
I spent over 20 years as a corporate IT Software Consultant and that was all about “get it right first time” and checking checking and more checking so clients got a perfect product to avoid rework which was not profitable.
So I started my journey like yourself and others – spending days choosing the right theme, always learning never achieving, always tweaking never achieving, looking for pixel perfection from day one, spending ages checking everything technically was sound and efficient! However your words (and results) have made me realise that I had to unlearn the corporate methods and look to spend 20% on the internet side and 80% on the marketing rather than the other way around – as that’s where the money is!
So that’s what I’m doing! Get a quality product out there with solid marketing and tweak the technical bits later if it absolutely needs it. I won’t (as I would have done!) be spending days analysing and choosing the best autoresponder and days analysing and choosing the best content builder – you made solid recommendations and if they are good enough for you they are good enough for me! I’ll now be spending the time on the marketing instead as that’s where the money is!
As Tony added above – concentrate on the message being sent (marketing) rather than on the vehicle, or the way in which it is sent (Internet). Spot on!
Am determined to make 2017 MY year!
All the best to everyone here and a big thank you to Rob ๐
Thanks for taking the time to post such a quality comment Craig. It was great to have you part of the event and you are right on the money with what you say here. We’re all guilty (definitely I was starting out) but an awareness is the first stage to putting it right.
Best wishes for 2017, there’s nothing that we went through that you can’t do. Just working methodically, calmly and make it happen!
Cheers, Rob.
Happy New Year!
This advice is a great reminder that spending too much time on the Internet (reading emails, messing with FB, umpteen WordPress themes and so on) is not equal to Marketing a product or products that actually make money!
I hope we will all take heed and Market valuable products this year…this is where the money is made.
Thanks Rob and all the best in 2017!
Will D
Bring on 2017 ๐
Really appreciate your succinct, timely and powerful message. It is always good to be reminded of the basics, refresh the brain to look at the big vision. As the terminology shows, the word “Internet” is first followed by “marketing”. So yes everyone needs to go through that early techie “internet” stage but at some point in time there needs to be a mental shift to the ” marketing ” . I am just at this stage myself and so really “get” where you are coming from. And now – I must stay focused :)))
Best wishes Rob for a great 2017 in every way,
Cheers
Alison
Thanks for sharing your thoughts Alison. Your approach seems very wise and sensible to me. Great to see you here on the blog and best wishes also for 2017!