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As promised, here are the Amazon links (not affiliate links, just a genuine recommendation):

US Amazon: Robert Cialdini Book
UK Amazon: Robert Cialdini Book

To recap, Influence – The Psychology Of Persuasion by Robert Cialdini, covers “6 Weapons Of Influence”.

They are:

  1. Reciprocity
  2. Commitment and Consistency
  3. Social Proof
  4. Liking
  5. Authority
  6. Scarcity

Each one is explained with amusing real life anecdotes and Cialdini also shows how you can implement these in your marketing and life.

Powerful stuff!

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