As one famous band from the 1990s said, “You’ve gotta roll with it!”
Looking ahead, here are my predictions for 2012…
Seminars on the Web, or webinars as they have become known really took off in 2011.
Personally, I love them!
They are seen as “events” and so create a lot of interest from subscribers. If you choose to sell on a webinar then you’ll often find crazy levels of conversions, much higher than video or traditional sales copy.
Most of my webinars have been there just to provide content (not selling people) and this is a fantastic way to get interactive with your subscribers. They get more value and can ask questions. You can learn more about them and what they really want.
Kindle is getting more and more popular and is a very low cost way of publishing your material online.
It’s rise will no doubt continue and for experts wishing to stamp their authority there’s nothing like the credibility from having a book published!
But as with all things, marketing is the key. You can create your book, but how will you market it? Makes sense to think about your plan first before you go ahead writing your masterpiece.
3. Less Hype
If you’ve been a subscriber for any length of time, you’ll know I hate the hype of internet marketing.
As the internet matures more and more people are acknowledging that there really aren’t any get rich quick schemes that work. It’s just fantasy.
If you want to be successful, be prepared to invest time in your own understanding and work hard. I’ve yet to meet anyone who has “made it online” without this attitude despite the crazy sales message out there.
Yes, hype still sells (especially in the newbie market) but I can feel the tide shifting to looking at this internet marketing game more as a business.
This has GOT to be a good thing and long may it continue.
In the internet marketing niche, products being sold in the promotions area of the Warrior Forum (called Warrior Special Offers) are becoming more and more popular.
One reason this is happening is because of the tighter regulation and pressure from bodies like the Federal Trade Commission (FTC) who are clamping down on other affiliate networks.
Whatever niche you’re in, forum marketing is well worth considering as a traffic method. Instead of waiting for the traffic to come to you, go where the traffic already is!
I’m still sticking with my prediction that Google+ will not take off in the mass market long term.
For now I see more and more people not only joining Facebook but also leveraging its power for their own marketing purposes.
6. Local Business Marketing
It’s no secret that this has been a huge trend in recent years but I can only see this continuing.
For us who have existing knowledge of how the internet works this amounts to a massive opportunity. Don’t underestimate what you know!
There’s a great deal of money to be made helping local businesses set up websites, Facebook pages and gain more leads to their offline businesses using online methods.
Agree, disagree, am I talking nonsense? Please post a comment below and let me know…